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Reports & analytics

The numbers your CFO actually needs.

Marketplace reports don't reconcile. Per-channel CSV exports don't have the columns your accounting tool wants. We roll up the data, expose the fees, and export it in the shape your books expect.

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Reports dashboard

The problem in 30 seconds

Multi-channel reporting is reconciliation work.

  • Amazon's "revenue" includes FBA fees in one report and excludes them in another. Same dashboard, two numbers.
  • Your accountant wants COGS by SKU by channel. You export from four marketplaces; the column headers don't match.
  • The board meeting is Tuesday. You'd kill for one P&L that adds up across every channel, with fees broken out honestly.

How it works

One source. Channel-by-channel. CSV your accountant already knows.

Rolled-up financials

P&L by channel, with fees broken out honestly.

Revenue, marketplace fees (referral, FBA, transaction, payment processing), shipping cost, returns, refunds, and net margin — per channel, per period, side by side. The same numbers your CFO would calculate by hand if they had four days.

  • Channel-by-channel gross revenue + net margin
  • Marketplace fees pulled from the marketplace, not estimated
  • Comparison periods (this month vs last, this quarter vs YoY)
Channel P&L breakdown — placeholder

Exports

CSV-perfect for the accounting tool you already use.

Column headers your tool already knows: QuickBooks Online, Xero, NetSuite, Wave. Per-channel detail when you want it; rolled-up totals when your accountant wants one row per period. Scheduled email exports so the books update without anyone asking.

  • Presets for QuickBooks / Xero / NetSuite / Wave columns
  • Scheduled email export (daily / weekly / monthly)
  • CSV + Excel formats, with column-mapping templates
CSV export presets — placeholder

Custom dashboards

Drag the widgets that matter to you. Save per role.

The CFO wants P&L roll-up + margin trend. The warehouse manager wants picks-per-hour + variance rate. The marketing lead wants top-SKU by channel. Save the layout per role; everyone sees what they need first.

  • Drag-and-drop widget layout
  • Saved views per user + per role
  • Filter by warehouse / channel / SKU group
Custom dashboard widgets — placeholder

Under the hood

What reports actually do.

P&L by channel, with marketplace fees broken out
Inventory value at cost — for balance sheet entries
COGS per order, per SKU, per channel
Marketplace fee breakdown — referral, FBA, transaction, payout
Top SKU report — by revenue, by margin, by velocity
Low-margin alert — flag SKUs trending toward unprofitable
Scheduled email exports — daily / weekly / monthly
Role-based saved views (CFO vs warehouse vs marketing)

Who it's for

Built for the team that has to answer 'how much did we make?'

For CFOs + accountants

CSV in the shape your accounting tool wants. Marketplace fees broken out, not buried.

For founders

"How are we doing this month, across all channels?" answered in one screen, not four.

For ops teams

Saved views per role. Warehouse sees pick-rate + variance; marketing sees top-SKU; CFO sees P&L. One product, different lenses.

Pairs with

Where reports get their data from.

Order management

Orders are the unit of revenue. Order management feeds the financial side of reports.

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Inventory sync

Inventory value at cost — for balance-sheet entries — comes from the sync engine's daily snapshot.

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Automation

Schedule a rule to email the weekly P&L to the CFO every Monday at 7am. Done.

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Our previous reconciliation process involved four CSV exports and a custom spreadsheet. Now I get one CSV that drops directly into QuickBooks. Closing the month dropped from a week to a day.
Beta customer

CFO, Early access program

Reports — common questions

We pull marketplace fees from the marketplace API where it's available (Amazon, eBay, Shopify) — not estimated from a fee schedule. Where the API doesn't expose per-order fees (rare), we surface the gap explicitly rather than guess.
No. We provide the CSV your accounting tool wants. The books still live in QuickBooks / Xero / NetSuite — we just stop being the reason your bookkeeper hates you.
Reports default to accrual (revenue recognized at order, expenses at cost-of-fulfillment). A cash-basis toggle is on the roadmap — for now, your accountant can adjust on import.
Custom dashboards let you drag the widgets that matter. For SQL-level access, the API (private beta) exposes the underlying data; we'll prioritize this in Phase 2 as the API GAs.
Order-level data is retained for the lifetime of your account. Aggregated reports remain queryable indefinitely. Per-event audit log retains 12 months on Starter, 24 months on Professional, indefinite on Enterprise.

Stop reconciling. Start reporting.

14-day free trial. No credit card. Connect a channel and see your first P&L within an hour of order sync completing.

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