TikTok Shop
Live connector
Sell on TikTok Shop.
Sync it everywhere else.
One operations layer for TikTok Shop — built on the Partner API. Products, stock and orders sync both ways, whether you fulfil yourself or use Fulfilled by TikTok.
APITikTok Shop Partner API · Webhooks
SyncWebhook · seconds typical
FulfilmentSeller-fulfilled · FBT
item photo
184
#SKU-3091845 · Live
Vintage Hamilton Khaki Field Auto · 38mm · Black Dial
$429.00
listed
×4in stock
184watching
82rank
BrandHamilton
MovementAutomatic
Case38 mm · steel
Variations4 SKUs · all synced
Recent activity
−0:02
↓
Orders
order.paid
HAM-38-BLK · qty 1 · $429
−0:04
↑
Inventory
stock.update
HAM-38-BLK · 4 → 3
−0:18
↑
Inventory
price.update
OMG-SS-41 · $1,495 → $1,420
−1:42
↓
Orders
order.paid
ROL-OYS-36 · qty 1 · $612
−3:08
↑
Fulfilment
tracking.add
ORD-58821 · UPS 1Z9A…
Connector
Live · Partner API
Fulfilment
Seller-fulfilled · FBT
Products
SKUs + variations
Regions
Multi-region shops
Multi-shop
Unlimited TikTok shops
What actually syncs
Both directions.
Every field that matters.
Seven first-class data types across TikTok Shop's Partner API and webhook topics. No manual export, no Seller Center swivel-chair.
TikTok Shop
bidirectional
SalesChannelHub
TikTok Shop
→
SalesChannelHub
Orders & buyers
Partner API · order webhook
SalesChannelHub
→
TikTok Shop
Stock levels
Partner API · updateInventory
SalesChannelHub
→
TikTok Shop
Products & SKUs
Partner API · editProduct
SalesChannelHub
→
TikTok Shop
Price changes
Partner API · updatePrice
SalesChannelHub
→
TikTok Shop
Shipping & tracking
Partner API · ship order
TikTok Shop
→
SalesChannelHub
Returns & cancellations
Partner API · reverse webhook
TikTok Shop
→
SalesChannelHub
FBT inventory
Partner API · warehouse
Three things TikTok Shop sellers told us
TikTok Shop moves fast.
A viral hour is when stock breaks.
01
"A video took off, we sold out on TikTok in minutes, and oversold on three other channels."
Webhook-driven sync decrements every channel within seconds of a TikTok sale — a spike stays contained, not catastrophic.
Secondstypical sync latency
02
"FBT and seller-fulfilled stock are two different numbers and we guess which is right."
Fulfilled by TikTok inventory is read back from the Partner API while seller-fulfilled stock is published from your warehouses — one picture.
FBT + SFone stock picture
03
"TikTok handling times are tight; a slow pick costs us the order."
Handling-time SLAs are enforced at allocation, so a TikTok order is never the one that sits and breaches the window.
SLAenforced at allocation
The product flow
Every TikTok Shop field, in one form.
Pushed through the Partner API.
SKUs, variations, attributes and category fields — managed in the master catalogue and pushed to TikTok Shop through the Partner API.
Product
SKUs4
Attributes23
Category
Shipping
Compliance
Synced 8 seconds ago
Handling-time SLA — same-day
TikTok Ads linked — 4.2%
Fulfilled by TikTok — opted in
TikTok Shop listing #SKU-3091845 · Pushed via Partner API · editProduct · SalesChannelHub product HAM-KFA-38
Inventory sync
A stock count that survives a video going viral.
When a TikTok sale lands, the webhook decrements every other channel within seconds. FBT levels are read back so seller-fulfilled and FBT stock stay one picture.
Spike-ready
Webhook-driven sync keeps a viral hour contained — every channel knows about each sale within seconds.
FBT + seller-fulfilled
Fulfilled by TikTok quantities are read back while seller-fulfilled stock is published from your warehouses.
Per-channel buffer
Hold units back from TikTok Shop while a reorder lands — protects against the webhook race on a busy day.
Reservations during pick
Seller-fulfilled stock decrements at allocation, not at label — no double-sells while orders sit unpicked.
Sync timeline · last 30s
3.1s avg latency
−30s−20s−10snow
TikTok Shop
Amazon
Shopify
Walmart
delivered
retried
Orders & fulfilment
From order webhook to tracking number.
One pipeline, four steps.
Every seller-fulfilled TikTok Shop order flows through the same pipeline as Amazon, eBay and Shopify — FBT orders are read back for a complete picture.
01
Order webhook lands
Partner API · order webhook
The order event lands in milliseconds. Buyer, address, items and fees captured against the canonical order.
02
Allocated to a warehouse
Engine · routing rules
Picks the location that satisfies all lines with the fewest splits, respecting the TikTok handling-time SLA.
03
Picked, packed, labelled
Floor · pick + carrier
Lands on a wave pick list. Carrier rates compared, label printed, the order marked picked.
04
Shipment back to TikTok
Partner API · ship order
Carrier and tracking posted back. Counts toward the on-time-shipment metric automatically.
Order #11–13427–58821
tobias_rh · TikTok Shop buyer
Paid · ready to pick
handle by Thu 6:00 PM
Item
Hamilton Khaki Field Auto · 38mm · Black
HAM-38-BLK · SKU-3091845
HAM-38-BLK · SKU-3091845
Buyer paid
$429.00
+ $0 ship · −$33.27 fees
+ $0 ship · −$33.27 fees
Ship to
Portland, OR 97211
USPS Ground Advantage · 3 day
USPS Ground Advantage · 3 day
Allocation
PDX · A2-12-3
1 unit reserved · pick wave 12:30 PM
1 unit reserved · pick wave 12:30 PM
TikTok Shop-only reports
The metrics TikTok grades you on.
Right next to your stock count.
On-time shipment, cancellation rate, seller rating and live-shopping pull — surfaced as first-class widgets, not buried in Seller Center.
Performance
On-time shipment
97.4%
+1.3 pts vs last 30d
Performance
Cancellation rate
0.9%
target 2.5%
Performance
Seller rating
4.8
of 5 · store median 4.5
Ads
TikTok Ads ROAS
5.6×
+0.9× WoW
Catalogue
SKUs in sync
99%
204 of 206 green
Inventory
Out-of-stock SKUs
6
down from 21 last week
What changes day one
What it looks like before
and after the connector.
Manual in Seller Center
SalesChannelHub
Stock during a viral spike
✕oversells across every channel
✓seconds · webhook contained
FBT + seller-fulfilled
✕two numbers, a guess
✓one unified stock picture
Re-pricing SKUs
✕one product at a time
✓one record · all SKUs synced
Tracking back to TikTok
✕enter shipment by hand
✓auto · counts toward metrics
Tight handling windows
✕a slow pick loses the order
✓SLA enforced at allocation
Two TikTok shops
✕two logins, two catalogues
✓one catalogue · both shops
Setup
Four minutes from sign-in
to first synced product.
Authorise over the TikTok Shop Partner API. No middleware, no per-connection fee.
01
Authorise the Partner API
One OAuth consent grants the Partner API scopes. We never see your TikTok Shop password.
Partner API · OAuth
02
Pick the shops
Choose which TikTok shops and regions the connector should manage. Multi-region supported.
Partner API · shop list
03
Match existing products
We pull your products and match them to your catalogue by SKU. Conflicts surfaced for review.
Partner API · getProducts
04
Register the webhooks
Order and inventory webhooks register automatically. Bidirectional sync from the next minute on.
Partner API · webhooks
Asked before every TikTok Shop seller switches
Six questions.
Honest answers.
Yes — that is what it is for. Webhook-driven sync decrements every other channel within seconds of a TikTok sale, so a viral hour stays contained instead of overselling everywhere.
Yes. FBT inventory is read back from the Partner API while seller-fulfilled stock is published from your warehouses — both shown as one picture.
TikTok's handling-time SLA is enforced at allocation, so a TikTok order is never the one left sitting unpicked past its window.
Yes. Each shop connects with its own orders and metrics, but the canonical catalogue underneath is one record set.
Yes. We post the shipment and tracking through the Partner API, so TikTok Shop sends its own shipping notification.
No. The first sync matches your live TikTok Shop products to the catalogue by SKU. Matched products stay the same product — we just attach our record.
TikTok Shop
·
and seven other channels, the same way.
Sell everywhere.
Manage once.
A 14-day trial, no credit card, no sales call. Connect your TikTok Shop in four minutes and watch your first product sync.
Connector · live · Partner API
Built by sellers · honest pricing