Set pricing, cost and margin
On the Pricing tab, set the regular price, optional sale and compare-at prices, and the cost so the app shows your margin.
The Pricing tab controls what the primary SKU sells for. Set a price and a cost and the app shows your profit margin so you can price with confidence.

How do I set a product's price?
- Open a product and click the Pricing tab.
- Set the Regular Price. Add a Sale Price, Compare At Price (the struck-through original) or MSRP if relevant.
- Use Sale Schedule to set a start and end date for the sale price.
- Under Cost & Tax, enter your Cost Price so the app can work out margin.
- Click Update Product to save.
Where do I see the profit margin?
Once both price and cost are set, a Profit Margin box appears showing profit per unit and margin percentage. Green is healthy, red is thin.
Tip. A sale price only takes effect within the dates you set in the Sale Schedule. Leave the dates blank to run the sale until you remove it.
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